IOS Vs Android: Where Is The Blackberry?

The debate on the first smartphone maker and the most popular operating system is just focusing on only two major players, Apple and Google. Where is RIM? Research In Motion (RIM) is one of the leading manufacturers of smartphones in the world with the Blackberry as one of the most successful launch to date.



The battle, instead of the supremacy of the throne of the Apple of leading smartphones and Google took RIM of the fabric. Unfortunately, the "apple of the eyes of all businessmen," Blackberry is now a strawberry in the battle back and forth between Android and the IOS. Change of wave, one independent research firm released a consumer survey last week showed that IOS is at the top of the league table, followed by Blackberry and Android coming third. Apple and Android certainly have exceeded Blackberry is reflected in the results of the current popularity of smartphones among customers.



But at this critical assumptions in the history of smartphone technology, it is important to note insistently and explain why RIM has lost his land. Sources indicate that a mixture of new products was too much to handle for RIM. Poor developing the support of the developer, even the poorest, lack of innovation and an unwillingness to take risks RIM landed in deep dark water. Rubicon Consulting, a strategy consulting firm for technology companies said that RIM faced with implementation problems and are distracted in the rhythm of the smartphone market is changing.



Since RIM has launched its first BlackBerry in 2002, brought together more than 56% market share of U.S. smartphone and has sold over 65 million devices. Today, its market share has fallen to a mere 20% (including smartphones and feature phones), and is expected to continue falling to 12% by end 2012.



An open letter in an anonymous senior RIM highlighting problems and proposing solutions to make things better by RIM. Here are some tips from the letter:



• RIM does not support a culture of open communication and criticism does not take the people responsible. And executives are too dismissive of competing products, rather than learn from them.



• The company took too long to understand the problems that led to the iPhone, and Apple's commitment to the end user, and instead the devices constructed according to the criteria and requirements of strategic partners, or attempts to achieve "equality of capabilities."



• RIM has not focused enough on its developer community by providing tools that have led to inappropriate applications below. And he did not like enough software, failing to hire the kind of talent that can go against Apple, Google and Microsoft.



• marketing message around the BlackBerry is a confused and vague, absorb and features such as Flash, or multi-tasking, instead of clearly defining what the company represents.



• The structure of two co-CEO of RIM needs to be rethought because it is not effective. The company has not been able to move quickly in response to the iPhone or transition to QNX. This led to many products, some were not ready for release. The author suggests to give up, so still involved, but no longer carries the title of CEO. RIM said Thursday it would create a committee to study the role of the division co-president and co-CEO.



It is time that RIM should take the bull by the horns. The administration must take action on several fronts, both internal and external to the best large RIM. Android and Apple show no mercy when it comes to innovation and adaptation to new trends in technology and if RIM wants to survive in this fiercely competitive market, you better take the initiative to them.